After his studies and graduation in business management with a focus on marketing at Cologne University, in 1978 Hans-Gerd Kierdorf spent four months in the USA on behalf of Zanders Feinpapier AG. His next appointment was at Düsseldorf, where he not only completed the trainee program of West LB Düsseldorf, but also subsequently – in the capacity of independent consultant – supported the restructuring of a newspaper publishing house. During the years that followed, Hans-Gerd Kierdorf worked as junior consultant at Management Partner Stuttgart, and was responsible for clients such as Klett, Elbeo, Wilkahn, SMS, Porsche and Rheila. In 1983 he founded Kierdorf & Partner. From 1992 he shifted his focus, which initially was on marketing consulting and personnel search in the shoe industry, to licence marketing in the consumer goods industry. At the beginning of 2017, Kierdorf & Partner GbR evolved into K&P Brand Concept GmbH.