We use our brand know-how in all directions. We bring licensors, licensees and retailers to joint success.
As a specialized brand and licensing agency, we create connections that arouse emotions and move markets. We support you in developing and expanding your brand, opening up new distribution channels and arranging strategic partnerships. With our international network and in-depth industry expertise, we ensure that your vision becomes reality.
The network for your success
K&P Brand Concept offers comprehensive support for brand owners, licensees & trade partners in the areas of licensing, distribution, brand sales, brand development, customer loyalty and strategy development.
With an extensive network in the European consumer goods market, which includes discounters, specialist retailers and online retailers, the agency helps with the distribution and successful placement of brands. She has also sold numerous brands to strategic investors and private equity companies over the past 30 years. Another focus is on loyalty programs, particularly in food retail, to maximize sales potential.
K&P Brand Concept develops tailor-made positioning and distribution strategies that support the successful market launch and implementation of products.
We focus on strong connections
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Brand
We help brands develop through new products, open up innovative markets and expand their reach through targeted license marketing.
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Retail
We help retailers expand their product range through attractive brand licenses and offer their customers a unique shopping experience.
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Producer
We connect producers with suitable brands & licenses to create high-quality products with a strong identity.
The link between market players
We connect brands, producers and retailers, create synergies and enable innovative licensing partnerships. With K&P Brand Concept, ideas become reality and success can be planned.
Get to know us better
K&P Brand Concept — over 30 years of experience in the licensing business. Founded in 1983 by Hans-Gerd Kierdorf, our success story began with a simple but brilliant idea: to transfer a fashion brand to shoes. This is how the partnership with Bugatti was born, which is now one of the leading lifestyle brands with 15 international licenses.
Active as K&P Brand Concept GmbH since 2017, we connect brands, producers and retailers in the fashion and lifestyle sector — with an innovative spirit, a strong network and a clear focus on sustainable success.
Contact
Would you like to talk about a project? Then feel free to let us know more details so that we can discuss together how we can support you.
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