Own Brands

Hucke Berlin
HUCKE BERLIN is a brand with a long textile tradition. A brand in constant change — just like the city itself. Cosmopolitan lifestyle, which presents wearable fashion at fair prices for self-confident women. The brand has always attracted the attention of likeable, relaxed, strong women. Eva Padberg was the face of the brand for a long time and most recently Anja Kling.

Nangaparabat
This is another reason why the NANGAPARBAT — the deadliest 8000 meter in the Himalayas — is extremely fascinating. Reinhold Messner's Mountain of Destiny is not only the subject of major cinema successes, but also stands above all for the challenge and great willpower & strength that he demands from his climbers. Translating lifestyle into everyday life — that is what the NANGAPARBAT brand stands for. A large portfolio of licenses for shoes, headwear, clothing, underwear & socks, home textiles, etc... is successfully placed on the market. The great commitment to sustainability through membership in “1% for the Planet” and “Plant-My-Tree the Foundation” creates a real outdoor & nature feeling.
KP Brandconcept's own brands — brands with character
Whether in brick-and-mortar retail or e-commerce — successful private brands create differentiation, trust and customer loyalty. KP Brandconcept develops individual brand solutions that are precisely tailored to the target group, market environment and product range strategy.
With creativity, brand know-how and a clear eye for trends, we create independent brand identities that not only look good, but also perform. From naming to design to strategic positioning — we support the entire process from the initial idea to successful market launch.
Our own brands stand for quality, clarity and relevance — developed for retailers, with retailers.
Contact
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