K&P Brand Concept offers licensees and brand owners important support in the field of sales. For this purpose we are able to rely on a continually growing network that has been established over many years and that has developed, in particular, from our contacts in the European consumer goods market, especially discounters, supermarkets and large department stores for clothing and textiles. K&P Brand Concept also has excellent network connections to the specialist trade and large online traders.
sale of brands
Over the last 30 years, the agency has supported and facilitated the sale of many brands and companies. These involved both strategic investors and private equity companies that were introduced to each other to form successful business partnerships.
In recent years the subject of customer loyalty has very much moved to the fore, especially in food retailing, which is also why it is given high priority in the work of K&P Brand Concept. In cooperation with our customers we have already completed numerous projects. This enables us to combine our specific brand and concept know-how with industry knowledge in the loyalty field and to bring together suitable cooperation partners. In this way it is usually possible to generate substantial sales potential for brands – both nationally and internationally. Following a campaign, the significantly increased brand ownership of end consumers leads to greater brand awareness and, as a result, to significantly enhanced trade buyer-readiness.
We support our customers in all areas of the brand and licencing business. By developing a positioning strategy, from pricing through to design and collection policies in the respective product segments, we have, in recent years, successfully established many of our partners’ numerous products in the market.
The distribution strategy of the umbrella brand significantly contributes to the success of a licence. K&P Brand Concept will work out a tailor-made strategy – always relating to the channels relevant to the respective customer and his brand. Thereafter, we help to implement the chosen distribution strategy in the trade.